A new reporting line your clients are already curious about. Last updated August 2026.
A growing share of people now ask an AI assistant for a recommendation before they ever open a search engine. Most agencies already have language and tooling for "how do we rank on Google" - very few have anything for "does ChatGPT mention us at all." That gap is exactly the opening: clients are starting to ask this question on their own, often before their agency raises it first.
In practice, this is close to reporting work you likely already do: a recurring report - monthly or quarterly - showing whether a client's brand is mentioned across ChatGPT, Claude, and Gemini, how they compare to named competitors, and what's actually being cited in those answers. The deliverable is familiar even though the underlying signal is new.
There's no single established market rate for this yet, since it's a genuinely new category - so the more reliable approach is anchoring to what you already know works: either bundle it into an existing SEO or marketing retainer as an added-value line (lowest friction, easiest yes from a current client), or price it as its own standalone monthly line item once you're pitching it as a distinct service. Either way, the underlying tool cost is fixed and low relative to typical retainer pricing, which leaves real margin regardless of which approach you pick.
A ZillaPulse Growth or Agency plan covers the core requirements: tracking multiple client brands at once, white-label PDF reports carrying your agency's name instead of ours, and enough brand/keyword capacity to cover a real client roster. See the full plan comparison for exact limits on each tier.
The simplest opening is a real finding, not a cold pitch: run an actual report on the client's brand first, then bring them the result. "I checked whether ChatGPT mentions you when people ask about [their category] - here's what came up" is a far stronger conversation starter than describing the service in the abstract. If there's a visible gap, that's the pitch. If there isn't, that's still a genuinely useful thing to have confirmed and reported on.
Run a real report before you pitch anything - either your own agency's brand, or a client's, to see exactly what this looks like in practice.
Get a one-time auditNo - the actual tracking is handled by the tool. What you're really selling is the interpretation and strategy layer: reading the report, explaining what it means for a specific client, and recommending next steps. That's the same skill set most agencies already apply to traditional SEO reporting.
Both are common. Bundling it into an existing SEO or marketing retainer works well as an easy first step with current clients, since there's no new invoice to justify. A standalone line item makes more sense once you're pitching it as its own distinct service to new or prospective clients.
Traditional SEO reporting covers search engine rankings - a different mechanic from whether an AI assistant mentions a brand by name inside a generated answer. Clients increasingly ask about both, and right now most agencies only have tooling and language for the first one.
Yes - ZillaPulse's Growth and Agency plans include white-label PDF reports, so the report your client receives shows your agency's name and branding, not ZillaPulse's.