Both track whether AI assistants mention your brand - but they're built for very different buyers. Last updated August 2026.
ZillaPulse and Profound are both AI-visibility tools that check whether assistants like ChatGPT, Claude, and Gemini mention a brand when people ask for recommendations. That's roughly where the similarity ends - the two products are built for almost opposite buyers.
| ZillaPulse | Profound | |
|---|---|---|
| Starting price | ₹599/month (~$7) | ~$99/month published, full multi-engine tier closer to $399/month |
| How you buy | Self-serve, no sales call | Largely demo-led / sales call for most tiers |
| Free trial | 7-15 days, no card charged until it ends | Not consistently offered self-serve |
| All 3 major engines on every plan | OpenAI + Anthropic + Gemini | Not fully confirmed per tier - largely undisclosed publicly |
| One-time report, no subscription | ₹999 (~$12) | Not offered |
| Typical buyer | Small business owners, small-to-mid agencies | Large enterprise teams (e.g. companies like Ramp, MongoDB, Figma, Walmart have been listed as customers) |
Profound figures reflect their own publicly listed pricing and customer pages as of mid-2026 - always verify current details directly on their site, since some of their pricing is not fully public.
If you're a large enterprise with a dedicated marketing/analytics team, a real budget for enterprise software, and need deep custom integrations or account management - Profound's scale and enterprise-focused sales process may genuinely be the better fit. That's not our buyer, and we're not trying to be.
For small business owners and small-to-mid agencies who want to start tracking AI visibility today without a sales call or enterprise budget, ZillaPulse is the more accessible choice. For Fortune-500-scale teams with dedicated budgets, Profound's enterprise focus may be worth the premium.
Start your free trialYes. Both track whether AI assistants like ChatGPT, Claude, and Gemini mention a brand. ZillaPulse is a self-serve tool starting at ₹599 (~$7)/month with a free trial; Profound is positioned for large enterprises with a demo-led sales process.
ZillaPulse publishes fixed self-serve pricing (₹599-₹9,999/month, plus a ₹999 one-time report). Profound's publicly listed pricing starts around $99/month, but the tier with full multi-engine coverage is closer to $399/month, and most plans require a sales call rather than public checkout.
Both track OpenAI (ChatGPT), Anthropic (Claude), and Google (Gemini). ZillaPulse includes all three engines on every plan, including Starter. We cannot confirm Profound's exact engine gating per tier since much of their pricing is not fully public.
Profound's pricing page is largely demo-led for most tiers, so most buyers go through a sales call rather than self-serve signup. ZillaPulse offers a free trial (7 days on Starter, 15 days on Growth and Agency) with no sales call required.
Based on their own published customer list, Profound serves large, well-resourced enterprise brands (companies like Ramp, MongoDB, Figma, and Walmart have been cited as customers) - teams with dedicated marketing/analytics budgets, not self-serve small business buyers.